Completing the digital single market: what strategies do we need?

EIF Dinner Debate


A well-functioning single European market in online sales of goods and services represents a major opportunity for Europe to unleash creativity and innovation and to ensure future jobs and prosperity.

At the same time its achievement faces great regulatory, technological and territorial challenges. At present, only 7% of Web transactions in the EU are cross-border. The objective of this dinner debate will be to identify barriers to the achievement of a fully functional digital market place across 27 countries.

Programme - 23/02/2010

Welcome and Introduction:

What is meant by digital single market? What are the main challenges and expectations?

Pilar del Castillo, MEP and EIF Chair

Detlef Eckert, Director, Lisbon Strategy and Policies for the Information Society, Information Society and Media Directorate-General, European Commission


Tangible examples of where the digital single market experience has been successful. What were the critical success factors? What are the cross border problems that occur in the day-to-day operations when providing ICT services and solutions to consumers and multi-site business customers?

Consumer Services and Solutions

Erkki Ormala, Vice President, Business Environment, Nokia

Business Services and Solution

Sebastian Brandis, Chief Operation Officer, BT Germany and CEO, BT Austria.

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