BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:20260610T034456-602770288@secretariat@internetforum.eu
DTSTART:20170927T080000
DTEND:20170927T093000
DTSTAMP:20260610T034456
SUMMARY:Innovation, mobile commerce and the future of digital retail
DESCRIPTION:Retail is becoming more complex than simply selling goods to customers visiting a store. Digital technology is fundamentally changing the nature of retail. Modern retailers have to make their goods available via websites and mobile apps, run e-commerce websites in parallel with brick and mortar stores, deliver goods to the consumer's front door and be actively present on social media.Consumers are becoming more demanding and they are now driving change by pushing businesses to provide more innovative, smarter and more personalised products, services and advertising. Consumers expect a seamless experience across all channels, quick and secure payments. For entrepreneurs, these challenges can be both daunting and rewarding. While some retailers will disappear, some will grow if they can find better ways of reaching out to customers and be better prepared to compete with new and existing market players. The debate will focus on: The trends in e-commerce and multichannel retailing; The future of payments and other key technologies; Challenges for policymakers in finding the right balance between achieving a high-level consumers trust and a level playing field for entrepreneurs. 
LOCATION:European Parliament, Members' Salon, Rue Wiertz 60, Brussels, Belgium
TRANSP:OPAQUE
END:VEVENT
END:VCALENDAR