David Goodridge is Senior Vice President, Market Development, leading Acceptance, Acquiring, Government & Public Sector for Mastercard in Europe. In this role, he is responsible for the development, integration and execution of Mastercard’s European acceptance strategy, leveraging Mastercard’s acceptance brand and acquirer solutions to increase acceptance locations. He established the regional centre of excellence for acceptance, providing strategic direction and driving prioritization and coordination of the current and future development of regional acceptance capabilities. These efforts integrate with our global and country-level strategies, and partner with existing acceptance structures within the European divisions and across the globe, with a focus on acceptance development and acquirer management. David also leads the European Government business with a focus on developing business opportunities and driving incremental revenue from e-government initiatives.