How is the internet transforming the way we watch television? What is hybrid broadcasting and what benefits does it bring? What are the main challenges ahead and the emerging business models for public service broadcasters?

What is the role of partnerships in offering additional and on-demand services to users?

Mark Thompson, Director General at BBC shared his insights and experience on these issues at this EIF dinner debate.

• Programme - 9th February 2011

  Welcome and introduction by

  Bill Newton Dunn, MEP and EIF Governor

  Introductory remarks by

  Mark Thompson, Director General, BBC

  Exchange of views with guests