Speaker profile

Personal information

  • Mr Juan Jimenez
    Head of Digital Public Policy


Juan Jiménez Zaballos (JJ) works at Digital Public Policy for Santander Group dealing with consultations and positioning of the Bank in front of authorities, institutions and regulatory bodies. He is currently coordinating the positioning and “have your say” for Digital Identity, MiCA, Digital EURO and CBDCs projects.

Simultaneously and complementary to this function, he is taking the role of General Manager of Alastria, the Spanish consortium for impulsing Blockchain and other DLTs usage at a country level, for a limited period of two years of mandate starting by September 2021.

Formerly he was the Head of Financial Industry Transformation within the platforms team. Amongst other responsibilities, he was in charge of building the open banking platform for B2B businesses for the Group worldwide.

Prior to that, Juan took care of CIB Corporate Innovation globally and helped building the open innovation framework for the group, while supporting the build-up of the different innovation centers of excellence, including the blockchain lab for the whole group.

Also held several positions as Chief of staff to the Head of Global Banking and Markets (2013-2014), UK & Switzerland Institutional client’s Banker (2011-2012) and Head of Strategy and business development for European Equities (2009-2011).

Juan joined the Group in 2009 after playing several senior roles in other Iberian global banks (in Caixa Geral de Depósitos as Chief of Staff to the CEO and in BBVA as Risks, Treasury and Capital Markets manager) and other consulting roles (Arthur Andersen).

Juan holds Business Administration Honours degree by UAM and Master in Finance, Treasury, Risks and Capital Markets by IEB Madrid, and PDD in Leadership and Innovation by IE Madrid. Currently is Faculty Professor in IE Law School, CEU IAM and 3 points Blockchain School - Grupo Planeta.