Speaker profile

Personal information

  • Ms Julia Maxwell

    VOD Coalition


Julia is the Vice President of Regulatory, Public Affairs and Compliance for Viaplay Group AB, headquartered in Stockholm. Julia is a qualified lawyer and has worked for Viaplay for 14 years in a variety of legal and regulatory roles and is now responsible for overseeing the Group’s regulatory and public affairs work as well as the Compliance Function. She currently leads all regulatory work for the Group’s Viaplay service expansion into Europe, which has now reached 11 European countries and will reach 16 by the end of 2023. Julia is a board member of the Association of Commercial Television and Video on Demand Services in Europe and a board member and spokesperson for the European VOD Coalition.