Digital Single Market: Barriers to e-Commerce

Dinner Debate


With a 'home market' of over 500 million consumers, e-commerce is a major pillar of the success of the Digital Single Market to create growth and jobs in Europe. However, today 14% of all EU enterprises are selling on-line to their domestic market and only 6% to other EU countries.

On the EU customers side, 50% shopped online in 2014 from sellers located in the same country but there were only 15% buying from another EU Member State. What are then the barriers preventing the merchants and consumers to sell and shop on line physical and digital products across the EU? The EIF dinner will provide the occasion to exchange with e-retailers and consumers on how to remove complexity, legal uncertainty and costs to unlock the potential of e-commerce in Europe.

programme - 24/03/2015

Welcome and introduction:

Vicky Ford, MEP and EIF Steering Committee Member


Clare Josa, Co-founder EUVatAction Campaign

Jörgen Bödmar, CEO & Founder of Scandinavian Design Center; President of EMOTA

Oliver Prothmann, Founder of the Initiative Choice in eCommerce

Paul Alfing, Authentification and e-payments requirements: Balanced and harmonized rules on internet authentification and e-payments to remove barriers for cross-border e-commerce, Ecommerce Europe

Ursula Pachl, Deputy Director General, BEUC

Exchange of views with participants
Download programme


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